Join the Zalando Partner Program
Grow your brand across Europe and reach over 50 million fashion customers in 28 markets — while keeping full control over your assortment, pricing, and brand identity.
What is the Partner Program?
Sell directly. Scale intelligently.
Connect your catalogue straight to our platform, manage your stock and pricing your way, and benefit from Europe’s leading fashion infrastructure and marketing capabilities — without losing what makes your brand yours.
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Access 50M+ active customers: Tap into a massive, highly engaged, pan-European audience across the Zalando network to scale your brand footprint from day one.
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28 markets across 14 locations: Effortlessly diversify your business across our extensive European infrastructure, navigating cross-border complexity on a robust operational backbone.
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Unified, flexible logistics: Use your own fulfilment or lean on ZEOS to unlock a single, harmonised stock pool that seamlessly services your targeted markets.
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Immersive marketing and discovery: Elevate your catalog with cutting-edge AI video and reach over 4.5 million active shoppers via personalised feeds and 600K+ shared Boards, helping you build emotional brand connections and lasting loyalty.
- Insights over instincts: Tailor your strategy using data-driven tools to analyse performance benchmarks against your competition and capture untapped, healthy growth.
Ready to grow with Zalando?
Tell us about your brand below. We review every application carefully to see how we can best work together.
We get a lot of applications from fantastic brands, so curating them takes time. If yours matches our current marketplace needs, we’ll be in touch with an update.